Icon: Islamic Communication and Contemporary Media Studies

Clickbait sebagai Strategi Komunikasi Persuasif Islam pada Konten Review Kecantikan YouTube dr. Richard Lee

Jocelyn Grisella Hadi, Dhama Suroyya — Fri, 24 Oct 2025 00:00:00 +0700

This study examines clickbait strategies in the titles and thumbnails of beauty product review videos on Dr. Richard Lee's YouTube channel. It aims to analyze their effectiveness in attracting audiences and their alignment with Islamic communication ethics. A qualitative method was employed, including content observation, documentation, and in-depth interviews with four active YouTube users. The findings reveal that clickbait (provocative wording, capital letters, dramatic visuals) effectively boosts clicks but must align with content accuracy and Islamic principles of honesty (ṣidq), clarification (tabayyun), and trustworthiness (amanah). Thus, when used proportionately, clickbait can serve as both a digital marketing tool and a medium for educational da’wah (Islamic preaching).

Analisis Wacana Kritis Teun A. Van Dijk terhadap Ungkapan Viral Gus Miftah di Magelang

Naza Azkiya Nabilah — Mon, 27 Oct 2025 00:00:00 +0700

This study focuses on analyzing the discourse that emerged from the conflict surrounding Gus Miftah’s viral remark toward an iced tea seller, as well as how Teun A. van Dijk’s Critical Discourse Analysis provides an understanding of the use of language and humor. The research employs a descriptive qualitative approach, with observation and documentation used as data collection techniques. The findings reveal several discourses that developed from the case between Gus Miftah and the iced tea seller, namely the discourse of politeness and linguistic ethics in preaching, the discourse of power relations, the discourse concerning the boundaries of humor, and the discourse of image and accountability of religious figures. Through van Dijk’s analysis, it was found that the use of the word “goblok” served as a strategy to capture the audience’s attention and strengthen Gus Miftah’s authority in building an interactive relationship with the public.

Scrolling for Faith: The Influence of TikTok on Empathy and Islamic Identity Formation

Fadya Az-Zahra, Fikry Zahria Emeraldien — Fri, 10 Oct 2025 00:00:00 +0700

This study explores the phenomenon of Scrolling for Faith, where TikTok’s audiovisual format allows short videos to evoke empathy, spiritual reflection, and shifts in religious identity among young Muslim users. Using a qualitative phenomenological approach through interviews and observations, the research identifies three main findings. First, TikTok functions as an emotional and spiritual medium that can trigger religious contemplation through immersive content. Second, the platform serves as a space for identity negotiation, where users express and reshape their Islamic identity both online and offline. Third, TikTok fosters a sense of community and learning, as users feel supported by the Muslim TikTok network and motivated to improve their worship practices and daily habits, while also recognizing the importance of critical awareness to avoid misinformation. The study concludes that TikTok, beyond being a platform of entertainment, plays a significant role in empathy development and the dynamic construction of Islamic identity in the digital era.

Menertawakan Untuk Mencerahkan

Achmad Faesol Achmad Faesol, Irma Firnanda Irma Firnanda — Tue, 21 Oct 2025 00:00:00 +0700

This study aims to analyze the role of humor in religious communication within the Login podcast, particularly in discussions addressing sensitive interfaith issues. In this context, humor is viewed not merely as entertainment but as a communication strategy capable of easing tension, creating spaces for dialogue, and fostering a sense of togetherness. The research employs a descriptive qualitative approach using Roland Barthes’ semiotic analysis theory to examine the discourse in episode thirty. The findings reveal that humor in the Login podcast is applied in a measured and contextual manner, effectively lightening the atmosphere, serving as an educational medium, dismantling stereotypes, promoting equality, and encouraging audiences to think more critically without undermining the sacred values of religion. Such use of humor proves effective in capturing the attention of younger generations and creating a more fluid and dialogical digital public sphere. Humor as an approach in religious communication in the digital era exemplifies how religion, media, and humor can synergize to build a peaceful and enlightening narrative of religiosity.

Komunikasi Persuasif Iklan Pinjaman Online AdaKami di TikTok: Analisis Respons Komentar Pengguna

Cahyo Wijaya, Firdaus Dwi Cahyo Kurniawan — Tue, 28 Oct 2025 00:00:00 +0700

Social media has become an important tool in digital marketing, including the promotion of online lending services. TikTok, with a large user base in Indonesia, is utilized by fintech companies such as AdaKami to deliver persuasive advertisements emphasizing ease of use, fast fund disbursement, and unsecured services. This study aims to analyze persuasive communication strategies in TikTok advertising content on the @Adakami_Official account and to examine user responses through the comment section. The research employs a descriptive qualitative approach, using advertising videos and user comments as data, which are analyzed based on persuasive communication theory. The findings indicate that AdaKami’s advertisements predominantly use the peripheral route through visual appeal, persuasive phrasing, and a sense of urgency. User responses vary, ranging from positive comments regarding service convenience to negative feedback highlighting interest rates and loan risks. The study concludes that persuasive communication in digital advertising is effective in shaping public opinion but may lead to perceptual bias if information is not presented transparently.

Representasi Aktor Sosial dalam Pemberitaan Kasus Polwan Bakar Suami: Analisis Wacana Kritis

Hamim Mubarok, Arik Fajar Cahyono — Wed, 26 Nov 2025 00:00:00 +0700

This study aims to examine the representation of social actors in the coverage of the “Policewoman Burns Husband” case published by the online news outlets Kompas.com and Liputan6.com using Theo van Leeuwen’s Critical Discourse Analysis (CDA) framework. Employing a descriptive qualitative approach, the study analyzes how meaning is constructed in news discourse through strategies of exclusion and inclusion, particularly in the forms of activation and passivation of social actors. The data consist of online news articles published between June and August 2024. The findings reveal that Kompas.com tends to represent the perpetrator as an active and personalized social actor through explicit identification and the use of emotionally charged narratives, thereby positioning the individual at the center of the discourse. In contrast, Liputan6.com predominantly employs passive and impersonal constructions by emphasizing legal-formal aspects and the role of law enforcement institutions, while downplaying the emotional dimensions of individual actors. These differences in representational strategies reflect distinct media ideologies and social constructions in framing the same event, highlighting the role of media discursive practices in shaping public perceptions of social actors and power relations in cases of domestic violence.

Konstruksi Hiperrealitas Pembaca Muslim pada Utas Boys Love Alternative Universe di Twitter (X)

Halimatus Sa’diyah, Ahmad Hayyan Najikh — Fri, 24 Oct 2025 00:00:00 +0700

This study aims to understand how Muslim readers, particularly female adolescents, experience hyperreality through the Alternative Universe (AU) Boys Love (BL) thread on Twitter (X) featuring public figures Joong and Dunk. Using a qualitative approach and netnographic methods, data was collected through digital observation and in-depth interviews. The results show that readers are able to interpret the AU narrative selectively and reflectively, making it a space for entertainment and creative exploration without neglecting religious values. Social media has been shown to shape emotional engagement and online communities, creating complex personal realities that sometimes conflict with cultural or religious norms.